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Faceted navigation is your biggest risk
Every filter combination can generate a crawlable URL. Left alone, a 5,000-product shop can present Google with 400,000 near-identical pages and burn its crawl budget on nothing. Decide explicitly which facets are indexable and block the rest.
Structured data that actually helps
Product schema with price, availability and SKU. Breadcrumbs. Organisation. That is the useful set. Marking up your FAQ is nice; marking up your product availability correctly is what changes the click-through rate.
B2B intent is different
Your buyer searches for a part number, a norm or a problem — not 'best affordable widget'. Build landing pages around the norms, applications and compatibility questions your sales team answers on the phone every week.
Speed is a ranking factor and a conversion factor
Google will forgive a slow page that is unique and useful. Your customer will not. Optimise for the buyer and the ranking follows — it is very rarely the other way round.
- Control faceted navigation or lose your crawl budget.
- Product schema with price, stock and SKU.
- Build pages for the questions sales answers by phone.
We do this for a living — Shopware, Node.js, React, ERP integration and automation for B2B.
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