Newsletter system
Send targeted newsletters with templates and tracking.
// Software · Marketing
Reach your customers, automatically
Custom marketing and email systems — newsletters, transactional mail, campaigns and segmentation — integrated with your shop and customer data.
// What you get
What we build for marketing
Transactional mail
Reliable order, shipping and account emails that always arrive.
Segmentation
Target customers by behaviour, orders and attributes.
Automation flows
Welcome, win-back and follow-up flows triggered by events.
Analytics
Open, click and conversion tracking to measure what works.
Deliverability
SPF, DKIM and DMARC set up so mail lands in the inbox.
// Why it matters
Marketing that uses your real data
The best marketing uses what you already know about your customers. Codewerk Solutions builds custom marketing and email systems — or integrates tools like Brevo — connected to your shop and customer data, with segmentation, automation flows, transactional mail and analytics. We set up deliverability (SPF, DKIM, DMARC) properly so your messages actually reach the inbox.
From automated welcome and win-back flows to reliable order emails, we help you turn customer data into repeat sales — measurably.
// In detail
Technology, performance and SEO
What we actually do under the hood — so you can judge the work, not just the promise.
Technology & architecture
Transactional and marketing mail through a proper sending service with SPF, DKIM and DMARC configured on your domain, bounce and complaint handling, and templates that survive Outlook. Every send is logged so you can answer why a customer says they never received the invoice.
The flows that actually earn
For B2B, the reorder reminder based on each customer's real purchase interval is typically the highest-revenue automation you can run. Then quote-expiry reminders, abandoned carts above a threshold, and a useful line inside the transactional mails that get opened anyway.
Deliverability & consent
Reputation is fragile and slow to rebuild. We separate transactional and marketing sending, honour unsubscribes immediately, and keep documented consent — because in Germany a marketing mail without consent is not a growth tactic, it is a legal risk.
// FAQ
Frequently asked questions
Yes — we sync segments and events from the shop into it via API, so the tool your marketing team likes gets the data it needs without anyone exporting CSV files by hand.
Probably, yes — structured e-invoicing is becoming mandatory in B2B, and a PDF attached to an email will not satisfy it. We can generate ZUGFeRD or XRechnung documents and archive the XML you actually sent.
On revenue attributable to the flow, not on open rates. An open rate tells you the subject line worked; it does not tell you anyone bought anything.
Let's talk about your project
Send a short brief — we reply within one business day.