Photo: free stock photography (Unsplash licence) — see imprint
The real cost of a hard-coded page
A campaign page built by a developer takes a sprint and can only be changed by a developer. Marketing learns not to ask, campaigns get smaller, and the shop stops moving. The blocker was never the design — it was the dependency.
Build bricks, not buildings
Design a small set of blocks that compose: a product slider with a filter, a comparison table, a spec callout, a downloads list. Ten good blocks beat forty hyper-specific ones nobody can remember the purpose of.
Constrain the configuration
Do not expose a free colour picker and arbitrary spacing. Offer three variants, and let the theme keep the page on-brand. A CMS with unlimited freedom produces pages that need a redesign within a year.
Ship them with an app
CMS blocks can come from the app system, which means they survive updates and can be installed on several shops. If you run more than one storefront, build the block library once and roll it everywhere.
- Every developer-only page is a page that won't ship.
- Ten composable blocks beat forty specific ones.
- Constrain configuration to protect the brand.
We do this for a living — Shopware, Node.js, React, ERP integration and automation for B2B.
Talk to an engineer